I was wandering around the internet and I came across this interesting image from Viadeo, the professional social network.
And interestingly enough they pretend to be number 1 in Europe with 8 million members.
I took my excel spreadsheet and started doing my maths.
In France, Linkedin has 2,2 million members and in the UK and the latest figures that I took from this infographic is 5.9 million members.
Overall if you add on Uk+France+Netherlands+Spain = 12.2 million members or more than 8 million.
So in Europe, Linkedin is number 1. And obviously this infographic is inaccurate!!
Why would they claim they are number 1??
However what is interesting from this infographic is that 40% of connections are made with someone within 5 miles radius. We tend to network locally and that is important to understand.
The people on Viadeo are slightly younger than on Linkedin (43 years old vs 37 years old).
Now the big issue for Viadeo is: Can they survive? and if so how? Local markets obviously, niche markets, china and india…because the way we do business in China, they may have a competitive advantage…But why lying on European figures?
Let’s see what is going to happen…And by the way, if someone from Viadeo want to explain these figures, I would be more than happy to include it in this post…I am open minded!!