Hier soir j’ai eu le plaisir de recevoir un mail d’un ami, Julien Revol annoncant le lancement de sa ligne de produits cosmétiques.

Woman Essentials, une gamme de produits pour les femmes comme son nom l’indique. Beau design et concept innovant sur une part du marché mal couvert par les grandes marques traditionnelles.

Un ami entrepreneur de plus dans mon entourage. Il y a Alix Tafflé qui a lancé Morning Croissant, un concurrent sérieux de RbnB, Nicolas Sanfaute, producteur de cinéma et François Xavier Saint-Martin qui a monté sa boite de marketing au Brésil. Et l’on est tous de la même origine, classe préparatoire de Caen 1993-1995.

Et oui, on nous rabat les oreilles avec la génération Y (qui pour moi est un concept bidon), mais la génération X est aussi créatrice et pleine d’idées. Nous aussi on veut indépendance et capacité à faire ce qu’on veut, plaisir et autonomie, challenge et variété!

Bravo à tous mes amis pour le courage de se lancer et bons vents, le chemin est plus important que le but (enfin normalement:)

Je suis en colère quand je vois des coachs qui parlent d’assertivité et n’en ont pas pour 2 sous ou ces personnes formées en psychologie qui sont encore moins psychologues  que la personne moyenne…

J’ai fait une formation en psychothérapie il y a 6 ans…cette formation a duré 5 ans avec 1 stage d’une année en psychiatrie.

J’ai donc côtoyé beaucoup de coachs et de psychologues pendant plusieurs années…et finalement je me suis rendu compte que ces personnes faisaient souvent ce métier non pas pour soigner l’autre mais bien pour se soigner.

Et j’en suis la preuve. J’ai fait cette formation comme une façon de me soigner, de m’interroger…je me suis menti à moi-même en déclarant vouloir être psy mais au final, cela a été plus une école de la vie pour moi qu’une formation avec un débouché professionnel.

 

Le vrai problème apparait quand la personne est persuadée d’aider les autres sans avoir conscience de ce biais…et surtout de la motivation profonde. Pourquoi elle fait ce métier? Qu’est ce qui l’a amené à faire ce métier?

Quand j’ai fini ma formation, j’ai enfin compris que je faisais la formation pour moi et pour me soigner quelque part…alors qu’au départ ma motivation était “altruiste”.

On en revient toujours au sens…quel est le sens pour moi ? Pourquoi ?

Pourquoi je m’enferme dans la posture de psychologue ou de coach ?

 

Dans ces 2 milieux, il y autant de personnes mal dans leur peau que dans tout autre milieu…le risque c’est ce que ces coachs ou psychologues n ‘en aient pas conscience. Et le cachent ou se mentent à eux-même!

Alors oui, je crois fondamentalement que tout psychologue et coach devrait faire un travail sur soi pour être plus à même de pratiquer son métier.

Faire ce chemin de vérité, ce chemin d’interrogation, ce chemin de confrontation.

Sans être psychologue ni coach, j’ai décidé de faire ce chemin il y a 8 ans…et c’est pas toujours agréable…

This phrase is quite famous on the web…”good content always finds its audience”.

But now I started to realize how true it was.

I always wrote short and punchy articles with some provocative thoughts, now I am trying to mix it up with longer articles and especially when I write on Link Humans blog. Since the beginning of this blog, all my lengthy articles found a good audience whether in terms of readership or in terms of spreading through social media.

I spent 5 hours yesterday working on a case study I will present during 2 conferences about Social Media in recruitment, in Scotland in 2 weeks and London on the 7th of April.

This is a rare case of a company using successfull Linkedin and having tried different platforms and different ways of harnessing social media to recruit and develop a powerful employer branding.

And this article is probably the longest I ever wrote, 4 or 5 pages with screenshots.

Why did I go to that route?

1) Blogging is a good way to show up your skills and your reputation, and with shorter and provocative articles, you tend to attract a more volatile readership

2) With longer articles, you show potential clients/recruiters/students you ability to think more indepth and analyse your industry

3) Even if a lot of people can’t be bothered to read your long articles, the ones who will read it till the end are the ones who are more likely to turn into clients/prospects/fans, it is what we call a more qualified audience. It is better to have 10 fans and 1000 volatile readers!

4) It forces to structure your thinking and in my case it forces to prepare my 2 conferences, and everything you write down could be re-used afterwards

Results?

After 2 days, this article reached 600 views and 47 RTs, and has been quoted by different specialists. So the question is, was the hardwork worthwhile?

Yes definitely!

Good content is a content that you need to research for, spend some time on it, think and write carefully about it. You don’t have any options and there are no shortcuts to it.

Write long articles that will force you to think and to analyse your industry or a specific target…you will differentiate yourself from all the very shallow articles posted on the net with no content or just a provocative titles.

You will differentiate yourself from the so called “experts”.

In life as on the internet, there are no shortcuts.

 

Is the word “passion” overused?

Sometimes I realize that people don’t even know anymore what it is.

And when you are being asked: What is your passion? It is a daunting question.

I read this article written by Dan Pink

“I’m seeing quite an increase in the number of people turning a hobby into a business,” she says. “You start innocently by making cakes or taking photos in your spare time. Friends and family admire the results and recommend you to others. Before you know it, you are your own boss and making a living from doing what you do.”

This is how people find their way. Instead of endless self-examination and the search for some inscrutable holy emotional grail, they act.”

Have you found your way like that?

In my case, I plan to go around the world…not very original…but I plan to do it through the food and local dishes. I plan to call it the “world in 80 dishes” in reference to Jules Verne’s book “Around the world in 80 days”.

Food is my “passion” or something I really love. I think that it is a great way to reach out to people and find a common ground.

But I don’t think that I will turn my interest into a proper job, I don’t want to be a professional cook or open a restaurant, I just enjoy sharing and eating food with people.

What do you do with your passion? Have you managed to turn it into a job or do you keep it aside?

But in a more simple way,

What are you great at? What comes easily to you?

What would you do – or are you already doing – for free?

A video says more than anything else.

Just watch it and see you on the 26th of November and for more information, here is the invitation!


Twitter like the real world is creating an elite.

Only 1,35% of Twitter users have more than 500 followers, and the rest?

Yes twitter is creating a whole elite society where you have the high-ranked twittos and the others who only follow and read news. And the bigger this elite will be, the more difficult it will get to climb up the ladder.

And by the way, only 0,68% of users have more than 1.000 followers.

10% of users create 90% of content which makes sense with this kind of figures…

Creating an elite has different consequences:

1) it is getting more and more difficult to get at the top from scratch

2) reaching this elite is also more difficult as they are highly demanded and can’t say yes to everyone

3) it creates unfairness as their influence power can destroy or create brands, or help friends instead of others

4) it can inflate the egos of many of them (I have never seen so many egos wars in the online world)

5) elites tend to promote other elites, so the rule of repetition is on

Actually, twitter is a new medium but it mimics real life in all the good things (colloboration, exchange, help…) but also the bad things (egos, accessibility, despise, courtroom behavior…)

And for you? If you think of using Twitter as an information tool, that’s perfect. Now if you want to use it as an influence tool (unless you are already a famous brand), it can take more time than it used to be beforehand.

It is not because you are going to Retweet the tweet of some influencer that this person is going to thank you or follow you straight away.

It takes time and commitment, and most of the time offline meetings.

At Link Humans we sponsor the Social Media London, and the November meeting will be about Twitter with a famous twitter user (more info to come!).

This guest post is contributed by Angela Martin, who writes on the topics of Salaries by Career.  She welcomes your comments at her email Id: angela.martin77@gmail.com.

Earlier this year, the A Job You Love blog featured an article about the failure of business schools and universities to successfully educate its students regarding the ins and outs of looking for employment. I would whole-heartedly agree with this position. Although I did not pursue an MBA degree, the disconnect between what I was taught at university and what I learned following those desperate post-grad months spent looking for gainful employment was very large indeed.

Why writing skills are important

Even though I do wish that I had learned more about networking, personal branding, and CV-writing when I was an undergraduate student, what really saved me in the job search process was–plainly and simply–my written communication skills. I was lucky enough to have had a passion and knack for writing growing up, and, contrary to what my parents had wanted me to study, I chose to pursue a degree in English literature. Even though there may not be an immediate connection between studying Shakespeare and getting a job, after I was finally hired for an IT company, my boss told me later that it was my writing skills specifically that set me apart from the rest of the candidates.

Now of course, I studied English literature simply because I wanted to, and I know that the vast majority of job seekers have pursued more “useful” degrees or fields of study that are pertinent to their goals and interests. However, I think it is of paramount importance that job seekers actively seek to improve their writing skills, no matter what their respective field or industry. There is no one way in which to ensure that you keep your writing chops up to speed, but in my experience, the best way to do so is to simply read a lot. Read whatever interests you, whether it is fiction, non-fiction, newspapers, or industry manuals.

Selective reading!

Of course, all of these types of reading material will have different writing styles, but that isn’t really what’s important. Reading improves your writing as well as other cognitive processes—it’s common sense and, interestingly, it has been scientifically researched and proven. I do offer one caveat, however—when picking reading material, select books and publications with an eye to quality rather than quantity. What I’m trying to say is that celebrity gossip magazines and steamy harlequin paperbacks do not count, in my mind, as reading.

Another way to improve your writing—bear with me, this may seem even more tautological than the previous suggestion—is to simply write more. Write something beyond what your job (or previous job, if you are unemployed) requires of you. In another A Job You Love article Laurent Brouat suggested writing industry-related articles as a way to improve your web presence and chances of future employment. I think this is a wonderful idea, since my experience in job-finding success was closely related. The reason my employer at the time had any idea about my writing skills before hiring me was because he had Googled my name and found articles I had written for various student publications.

Writing is transferable and versatile

Perhaps the most important reason for improving your writing is that it is a skill that is so transferable, and so versatile. Every job, to  one extent or another, requires good written communication. And good writing also improves your critical thinking and oral communication skills. Especially if you didn’t do much writing at the university level, then do yourself a favor, and start reading and writing now. The future of your career depends on it.

As a best of for this summer, I gathered all the most controversial and most commented articles of this blog…

People can be harsh but some comments are really interesting!

Recruiters are not creative (15 comments)

People don’t care about you (18 comments)

Don’t put “Looking for a job” on your linkedin status (19 comments)

Recruiters don’t look for desperate people (22 comments)

I have been dumped by a recruiter (36 comments)

Google IS your CV

What do I do before meeting with new people?

I google their name, I type their name in google.

And according to the occurences on Google, I will form an idea of who they are and what they have been doing.

So now, test it for yourself, what appears on Google when you put your name in?

When I give conferences, I often google names of students…and all the time, the first link is their facebook page (with some weird pictures).

So yes, google is becoming your CV, google is becoming who you are in real life.

Some people have used it in a clever way…I do remember this advertising executive who bought the keywords on Google for 3 of the main directors of advertising agencies in NY…and he got recruited by one of them.

70% of HR in the US said they rejected a candidate based on the information they found online and 41% in the UK (Microsoft Study in 2009). What do you think they do to find this information? They google you!

Google is everywhere, and google says who you are. It is a bit scary so much power to a single company. But that is the situation today.

So what google says about you? Yes it is almost your new CV.

Here is how Alec Brownstein did it!

Sorry for my English Followers, but today the article is in…French!

Voilà, je me lance pour mon 1er article en Français sur ce Blog,  allez c’est le grand plongeon!

Il y a 2 semaines, voilà le mail que j’ai reçu:

Bonjour Mr BROUAT Laurent,
Je suis actuellement un élève de l’école …., dans le programme International.
Je me permets de vous écrire car j’ai trouvé vos coordonnées dans le livre des anciens de…. J’ai donc vu que vous étiez Career Consultant chez SMP SOLUTIONS à Londres.

Etant étudiant en xe année de Master de Finance, je recherche donc un stage de fin d’année de 6 mois à un an (à partir de Septembre), et travailler chez SMP SOLUTIONS à Londres est réellement ce que je souhaite. En effet, j’ai très envie de travailler dans le département financier d’une multinationale. Je vous envoie donc mon CV ainsi qu’une lettre de motivation en anglais, si il est possible de les faire passer aux HR Department ou aux personnes concernées cela pourrait m’aider énormément!!

Bon, que faire? Evidemment je n’ai ni département RH dans mon cabinet ni rien de tout ça (encore moins une multinationale!!)…Cela ressemble vraiment à un email standard envoyé à tout le carnet d’adresse des gens que l’étudiant pouvait trouver qui habitent à Londres.

Si l’étudiant m’avait fait un email simple du genre:

Bonjour Mr Brouat, Je suis…et J’ai vu que vous travaillez dans les RH et je suis interessé par les RH à Londres, j’aurais bien aimé vous rencontrer pour avoir vos conseils et recommandations

  • 1e règle = se renseigner sur la personne et personnaliser au maximum le mail (ce qui n’est pas le cas ici!)
  • 2e règle = ne pas envoyer de but en blanc un CV ou demander un stage mais demander à rencontrer la personne ou même l’appeler au téléphone
  • 3e règle = cibler les opérationnels et non les RH car plus intéressant et vous êtes sûr d’avoir des retours. Et puis, qui mieux que les opérationnels connaissent les besoins de l’entreprise et peuvent vous donner les infos intéressantes pour trouver un stage?

Voilà, c’est un message que j’essaie de transmettre à longueur de temps dans mes conférences en Ecole de Commerce, car le faire, c’est protéger la valeur du réseau des diplômés de l’Ecole.

Plus les étudiants envoient ce genre de mails, plus ils gâchent, abiment la valeur de leur réseau, car de nombreux diplômés sont assaillis de mails non personnalisés leur demandant des jobs ou des stages…et finissent par se lasser et donc ne prennent même plus la peine de répondre même quand la demande est bien faite.

Alors s’il vous plait, arrêtez ces mails et suivez ces quelques règles élémentaires, vous donnerez de la valeur à votre réseau et à votre diplôme!

I usually realize that people are in great danger when they are good at interviews.

What I mean by Good is “really good”, whatever the context and the job.

They can adapt their pitch and their presentation  to the company they are applying for. They did so many interviews that they know all the questions in advance and look like professional interviewers.

But what I am seeing in that case are people choosing the wrong jobs. They sell and even oversell themselves and end up taking a job that does not fit who they really are.

The company hire them thinking that they can meet their needs on certain aspects and even idealize them.

The result?

It is a mistake for both. A mistake for the person who interviewed so well that she oversold herself, so she is not taking a job that can suit her and will end up frustrated.

And for the company, you take up someone you won’t be happy with over time.

The solution?

Training for interviews is good but don’t forget to be authentic and see when a position is not for you. And be careful not overselling yourself because the cost for you could be high when starting your new job.

Being authentic is all about long term commitment. Chances are high that you won’t stay in a company where you oversold yourself.

You know what? Luck is crucial in your job search and career.

To succeed you need work, talent and skills, but you also need luck.

Luck is not something that happens randomly, luck is something you can develop and work on, Luck is a skill!

And luck in job search plays a huge part…you meet with someone in the lift and this person happens to be looking for someone with your skills.

The friend of your friend you met at a party mentions to you that he is looking for a partnership with a new company….and so on.

Luck is a skill you need to develop, here are 4 things you need to work on (these ideas are an extract from  Philippe Gabilliet Video):

  1. Curiosity and open-minded, you need to be curious and listen to people around you
  2. Networking once again…the more you will meet with people and create interactions, the more you will be exposed to opportunities, ideas, possibilities. But the secret here is helping others to achieve their goals, to be a hub between people and opportunities
  3. Acknowledge that being unlucky is part of life…the biggest achievements had their part of bad fortune, it is just life
  4. Anticipation: you need to be one step ahead, and think through

Luck in practice

One of my best friend has been looking for a job in Brazil…At the beginning he was very unlucky, he got nos after nos for all his job interviews.

Even with an experience of Working in Brazil, he struggled to get interviews. All his endeavors were unsuccessful.

So he started doing a low profile job as a sales person (before that he was working as a sales manager)…but he always remained open-minded and curious and talked about his dream of going back to Brazil to all his network.

So open-minded, networking, acknowledge the lack of luck…and after more than 1 year, an ex-colleague of a previous company heard of a position available in a subsidiary they were setting up in Brazil…and talked to him about the position.

By an extraordinary change of fortune, my friend knew 2 people in this company and these 2 people have a lot of influence within the company. He got the job after 3 interviews. It is luck but not only.

Luck is a skill that you need to develop over time. Curious, prepared, networking and knowing that failure is part of life (and failure teaches you lessons).

Do you know that many written CVs are fake or have been changed?

On your CV is everything true?

Your on-line CV is much more accurate than your written CV. Why?

Because on Linkedin or Viadeo, you are in touch with your ex colleagues, ex bosses or ex clients…and they know your position and what you were doing. So you can’t pretend being a marketing director whereas you were working as a Marketing manager. When connecting with you, they will look at your profile.

People would spot you are cheating on your CV straight away…what kind of credibility or trust would you have?

CVs online are ruled by peer pressure which means CVs are under the eye of your ex colleagues and you can’t lie too much. Your lies could be seen by everybody.

Especially if you google your name, your linkedin/viadeo profile appears in the first page!

In that context, CVs online tend to be more accurate than the written ones which are only seen by the recruiter or the hiring manager.

Written CVs can be slightly changed or even faked…as long as only one person looks at it…but if it is a whole bunch of people, the risk of being uncovered is much larger.

Conclusion: recruiters use more and more Linkedin and Viadeo to find candidates as it is a free and trustworthy source of candidates.

What do you wait for?

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A Facebook CV!

Sabrina Saccoccio created a new kind of CV, the CV-like facebook page.

And it is quite creative and powerful. I am a big fan of new kind of CVs (see my WHAT IS A CV IN 2010?).

The good things about this kind of CV:

- She shows creativity

- She creates a buzz on the internet

- She shows that she understands how to communicate

- She showcases her skills in a light manner and is able to grab the recruiter’s attention

- She has put many recommendations which is something I like, it shows her professional credibility in the industry

The points at risk:

- Sometimes recruiters may think it is too much, it is funny and it creates buzz, but is it serious?

- Information is a bit difficult to sort out as her work experience is in the second page on the left side

- Too much humor is not funny anymore?!

I really think that for her industry (she is a TV, radio print and web producer), it is an efficient tool and a very much creative CV. It grabs attention and creates buzz, and a positive one!

And this is the main purpose of a CV: being targeted! If you don’t craft a CV with the end goal in mind, it won’t work. It will be the usual boring CV (see Why your CV is boring and ineffective).

Here is another way to use social media and overcome the boring side of the CV!

And you, would you do a facebook CV?

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spammingWhen you look for a job, you send emails. And when you send emails, you send emails to unknown people or to HR people willing to get the ball rolling.

But do you know that these people are flooded with emails?

“A survey of 2,300 Intel employees revealed that people judge nearly onethird of the messages they receive to be unnecessary. Given that those same employees spend about two hours a day processing e-mail (employees surveyed received an average of 350 messages a week, executives up to 300 a day).”

300 emails /day!!

Everytime you send an email, it has to be personal, focused and targeted. In the header, you need to say that you are contacting the person on the behalf of someone she knows otherwise you run the risk of never being read.

When you send a speculative email, it needs to be focused and targeted with something special in it talking about the person you are contacting.

When you network, when you send connection requests, when you send loads of emails, think about what happens on the other side…Will you be read? and What does it say about your brand?

Emailing is an easy way to connect and contact, but it can trick people and harm their job search.

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